20 Great Queen Street is a visionary residential development in the heart of London’s West End, seamlessly blending over a century of heritage with contemporary sophistication. My work encompassed the development’s branding, brochure design. Inspired by the rich history of Covent Garden and its iconic market, I created a visual identity that balances historic character with modern elegance. The apartment names draw on the market’s trading heritage, referencing the produce once sold by its vendors. Names such as The Woden, The Hidcote, The Primrose, and The Pippin bring a distinctive sense of place and history to each residence.