Bonjour, I'm Olivier Labeyrie, a Senior Designer and Art Director with over 8 years of experience creating brand identities, digital experiences and visual systems.

I've helped brands across luxury, culture, tech and commercial sectors define how they look, feel and communicate. My work spans brand strategy, identity design, digital products, packaging and illustration.

I started at the boutique agency DD London, worked at the renowned Pentagram studio, had fun with pixels at BFVA and Pony. Nowadays, I'm a senior brand designer at Play.

I’m driven by bespoke solutions and surprising people. To me, design is not just about how things look and feel, it’s all about how they work.