La Boutique is a menswear store in the south-west of France, offering a complete selection from shoes to caps. The goal was to create a simple, elegant identity that would let the products stand out. The visual system is built around a timeless black-and-white palette. This creates a clean, neutral backdrop for the clothing, while giving the boutique a more premium, recognisable presence. The client wanted a Japanese-inspired direction, which was translated into the LB logo. Its form subtly echoes the shape of a Japanese character, creating a minimal, distinctive mark suited to a modern menswear brand.